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‎LaSalle Cadillac marketing brochure‎

‎LaSalle Cadillac marketing brochure. c. 1927. Printed wrappers with Cadillac emblems. Fourteen chromolithographic plates mounted on printed, numbered leaves with ornamental borders. Pages numbered one to thirty-one, with only the uneven numbers, starting at page five, bearing illustrations. Wrappers. A rare, exceptional suite of illustrations advertising the new LaSalle brand of luxury automobiles. Although the LaSalle was manufactured by General Motors' Cadillac division in 1927, the car was marketed as its own distinct brand. While LaSalles boasted the established brand's quintessential elegance and stylistic range, they were priced lower than official Cadillacs, and quickly became the second-most popular marque in the GM portfolio.Although the line was conceived as a more affordable option for Cadillac devotees, the advertising campaigns emphasised the LaSalle's luxury status. Commissioned campaigns by Edward A. Wilson and Thomas M. Cleland were intentionally international. Their illustrations place stylish, upper-class Americans and their equally vogue vehicles in exotic locations. The illustrations in the present marketing brochure demonstrate this tactic. Each car is backdropped by a line drawing of a recognizable location including Mexico City, Rio de Janeiro, Rome, Madrid and London. Designed by Harley Earl, the LaSalle was the first production car worldwide to prioritise design over engineering. Several sleek 1927 models are featured in the present brochure including the Coupe 303 and Phaeton. The catalogue concludes with several Cadillac series 314 cars, also debuted in 1927. The impressive quality of the lithographs allows the brochure to promote Cadillac's wide range of colour combinations. Several models are depicted twice to demonstrate the available options. For instance, the two Phaetons on pages seventeen and nineteen are printed with both blue and green exteriors. .‎

‎A rare, exceptional suite of illustrations advertising the new LaSalle brand of luxury automobiles. Although the LaSalle was manufactured by General Motors' Cadillac division in 1927, the car was marketed as its own distinct brand. While LaSalles boasted the established brand's quintessential elegance and stylistic range, they were priced lower than official Cadillacs, and quickly became the second-most popular marque in the GM portfolio.Although the line was conceived as a more affordable option for Cadillac devotees, the advertising campaigns emphasised the LaSalle's luxury status. Commissioned campaigns by Edward A. Wilson and Thomas M. Cleland were intentionally international. Their illustrations place stylish, upper-class Americans and their equally vogue vehicles in exotic locations. The illustrations in the present marketing brochure demonstrate this tactic. Each car is backdropped by a line drawing of a recognizable location including Mexico City, Rio de Janeiro, Rome, Madrid and London. Designed by Harley Earl, the LaSalle was the first production car worldwide to prioritise design over engineering. Several sleek 1927 models are featured in the present brochure including the Coupe 303 and Phaeton. The catalogue concludes with several Cadillac series 314 cars, also debuted in 1927. The impressive quality of the lithographs allows the brochure to promote Cadillac's wide range of colour combinations. Several models are depicted twice to demonstrate the available options. For instance, the two Phaetons on pages seventeen and nineteen are printed with both blue and green exteriors. ‎

‎LE MARKETING ET SES SECRETS / Table : Le marketing : un mal nécessaire, Le management et son champion : le Marketing, Le marketing stratégique, Le marketing opérationnel, Le marketing organisationnel ...‎

‎LES EDITIONS D'ORGANISATION. 1994. In-8. Cartonné. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 63 pages - Nombreuses illustrations en couleurs dans le texte - Nombreuses annotations et surlignements à l'encre sur l'ensemble de l'ouvrage n'altérant pas la lecture. . . . Classification Dewey : 650-Gestion et services connexes‎

‎Table : Le marketing : un mal nécessaire, Le management et son champion : le Marketing, Le marketing stratégique, Le marketing opérationnel, Le marketing organisationnel ... Classification Dewey : 650-Gestion et services connexes‎

‎Marketing management 5è édition Sommaire: Le rôle du marketing dans le monde d'aujourd'hui; La planification stratégique en marketing; L'environnement; Les études de marché et le système d'information marketing ...‎

‎Publi-union. Avril 1987. In-8. Broché. Bon état, Couv. convenable, Dos plié, Intérieur frais. 673 pages.. . . . Classification Dewey : 658-Gestion des entreprises privées et publiques‎

‎Sommaire: Le rôle du marketing dans le monde d'aujourd'hui; La planification stratégique en marketing; L'environnement; Les études de marché et le système d'information marketing ... Classification Dewey : 658-Gestion des entreprises privées et publiques‎

‎Nikolai Korotkov. Another marketing. How marketing in banks is changing. In Rus‎

‎Nikolai Korotkov. Another marketing. How marketing in banks is changing. In Russian /Nikolay Korotkov. Drugoy marketing. Kak menyaetsya marketing v bankakh. Based on real events. M. Pero. 2020. 492 p. We have thousands of titles and often several copies of each title may be available. Please feel free to contact us for a detailed description of the copies available. SKUalbb1d654efa900a89b.‎

‎Marketing N°248 Mars 2025 - Green marketing, objectif transparence- Romain Jolivet chief marketing/creative officer de LA VIE- Enquete: hyperciblage en communication locale- Management: les bienfaits du coaching- Inspi: Alexandra Palt presidente de WWF...‎

‎NET MEDIA GROUP / EDITIALIS. 2025. In-4. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 82 PAGES illustrées en couleur. . . . Classification Dewey : 70.49-Presse illustrée, magazines, revues‎

‎Marketing N°248 Mars 2025 - Green marketing, objectif transparence- Romain Jolivet chief marketing/creative officer de LA VIE- Enquete: hyperciblage en communication locale- Management: les bienfaits du coaching- Inspi: Alexandra Palt presidente de WWF france- Ces marques qui s'oublient pour plaire- IA cookieless & omnicanalite: les adtechs redessinent la publicite digitale- SEO/SEA : l'IA bouscule les strategies- Line gasparini DG de la regie 366 - Laura Pho Duc global transformation director chez LVMH recherche ... Classification Dewey : 70.49-Presse illustrée, magazines, revues‎