Pearson Academic (11/2022)
Reference : SLIVCN-9781292404813
LIVRE A L’ETAT DE NEUF. EXPEDIE SOUS 3 JOURS OUVRES. NUMERO DE SUIVI COMMUNIQUE AVANT ENVOI, EMBALLAGE RENFORCE. EAN:9781292404813
Bookit!
M. Alexandre Bachmann
Passage du Rond Point 4
1205 Genève
Switzerland
Virement bancaire, PayPal, TWINT!
préface de Louis Lengrand , Les Editions d'Organisation Malicorne sur Sarthe, 72, Pays de la Loire, France 1986 Book condition, Etat : Bon broché, sous couverture illustrée grand In-8 1 vol. - 396 pages
1ere édition Contents, Chapitres : 1. De la réflexion à la décision : Les voies du marketing dans la banque et l'assurance en Europe - L'avènement du marketing management dans la banque et l'assurance européennes - Rôle et conception d'une planification marketing dans la banque et l'assurance - Les analyses préalables et la préparation des décisions - La décision : objet ultime de la planification - 2. De l'action à l'organisation : Politique d'information dans la banque et l'assurance - Politique de produits et de prix - Politique de distribution - Le marketing management du point de vente local - Politique de communication - Organisation de structures facilitant la pénétration du marketing management - Bibliographie
Reference : albec314bdf6a73ad1c
Kotler F. Marketing Management. In Russian /Kotler F. Marketing menedzhment. 11th edition. Series: Theory and Practice of Management. St. Petersburg. Peter 2005. 800 p. We have thousands of titles and often several copies of each title may be available. Please feel free to contact us for a detailed description of the copies available. SKUalbec314bdf6a73ad1c.
Reference : albabc0d0616a388d8b
Kotler F. Marketing Management. In Russian /Kotler F. Marketing menedment. Express Course. St. Petersburg. St. Petersburg. 2002. We have thousands of titles and often several copies of each title may be available. Please feel free to contact us for a detailed description of the copies available. The delivery of this book might be delayed beyond the usual timeframe due to extended processing and preparation before shipment, and faster shipping options are not offered. Please inform us if you need the order by a certain date or have a deadline. SKUalbabc0d0616a388d8b
Reference : alba8ba183d358cd3fb
Kotler F. Marketing Management. In Russian /Kotler F. Marketing menedment. 11th edition. St. Petersburg: Peter, 2004. We have thousands of titles and often several copies of each title may be available. Please feel free to contact us for a detailed description of the copies available. The delivery of this book might be delayed beyond the usual timeframe due to extended processing and preparation before shipment, and faster shipping options are not offered. Please inform us if you need the order by a certain date or have a deadline. SKUalba8ba183d358cd3fb
Reference : alb642bdc8652dc935c
Museums. Marketing. Management. In Russian /Muzei. Marketing. Menedment. Compilation of Articles M Progress-Tradition 2001. You are welcome to reach out to us for a detailed description of the copies currently available. Delivery of this book may take longer than usual including extended processing and pre-shipping time, no expedited shipping is available. Please advise us if you have a set date or a deadline to receive your order.SKUalb642bdc8652dc935c