‎MÜNSTERBERG, HUGO.‎
‎Psychologie und Wirtschaftsleben. Ein Beitrag zur angewandten Experimental-Psychologie.‎

‎Leipzig, J. A. Barth, 1912. 8vo. Orig. wrappers w. minor nicks to extremities, uncut, Internally fine. VIII,192,(4) pp.‎

Reference : 32421

‎First edition.As one of the early applications of experimental psychology to the field of industrial work and this field's problems concerning work efficiency, this book by the German psychologist Hugo Münsterberg (1863-1916) stands out. Here Münsterberg looks at problems with monotony, attention and fatigue, physical and social influences on the working power, the effects of advertising and the future development of economic psychology. He argues that the key to work place efficiency is matching job and worker, and that successful matches generate satisfied employees, quality work and high productivity. An interesting example of applied psychology, a science to which Münsterberg stands as an important pioneer. ‎