2006 2006. Gorius/Moreau The Gurus de La Com '30 Ans De Manipulations Politics The description of this item has been automatically translated. If you have any questions please feel free to contact us. (if you find this book cheaper at another seller consider comparing his evaluations with mine and favor the humble bookseller who loves his job ). in good condition ; complete and solid without tears or annotations clean interior very few creases on the cover They live in the shadow of the powerful but they themselves exercise a power and influence largely ignored by the general public: communication advisers today control the image of rulers as big bosses and they have become masters in the field. art of manipulating journalists and public opinion. From now on they also participate in both strategic political decisions and those of CAC 40 groups. This book the result of a two-year investigation reveals who these communication gurus are the most influential of whom symbolize the close interweaving between the public sphere and the small business world. They are called Anne Méaux Stéphane Fouks or Michel Calzaroni and answer here for the first time like many other actors political leaders or business figures to the uncompromising questions of the authors. These thus show how in thirty years from the turn of Mitterrand's austerity to the Sarkozy years gigantic networks of influence were built which act behind the scenes for private interests. What are the methods of these kingmakers ? How do they practice lobbying and media training for whom and with what results? The authors reveal the big files often unknown on which the gurus of the com ' maneuvered out of sight. And point the finger at the conflicts of interest that they often face. A worrying investigation into the abuses of democracy made possible by the central role of these women and men in the shadows. Biography:. Aurore Gorius and Michaël Moreau are journalists. They have already jointly published The CFDT or the Will to Sign (Hachette Littératures 2006). Michaël Moreau is also the author of The Government of the Rich (La Découverte 2004). Summary: AT THE ORIGINS OF THE POWER OF COMMUNICANTS 1980s: the making of political and business Stars Anne Méaux and Michel Calzaroni the heralds of liberalism The warrior versus the seducer IN THE SECRET OF THE GREAT BATTLES Media-trainings the end of a taboo When crises come at 8 p.m. Public services: fratricidal duels THE TRIUMPH OF THE PRINCE'S COUNSELORS; THE PRESIDENT'S MEN PS: the grand bazaar UMP: The uninhibited succession. for France and Belgium if other purchases are added the shipping costs increase very little if at all. for France can also be sent to your home (colissimo by post but it's more expensive). Created by eBay
Reference : 400064967
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