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‎Tregoe Benjamin B. Zimmerman John W‎

Reference : 11852

(1983)

ISBN : 9780671254025

‎Top Management Strategy: What It Is and How to Make It Work‎

‎Pocket Books 1983 128 pages 13 97x1 016x20 828cm. 1983. Broché. 128 pages. Ce livre identifie neuf domaines stratégiques fondamentaux qui influencent les objectifs d'une organisation. Les auteurs soutiennent qu'un seul de ces domaines doit servir de facteur décisif dans les choix fondamentaux de produits et de marchés. Il s'agit d'un guide pratique pour la stratégie de la direction générale‎


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