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Introduction to Mass Communications Research
Louisiane State, U.P., Baton Rouge , Journalism Monographs Malicorne sur Sarthe, 72, Pays de la Loire, France 1963 Book condition, Etat : Bon hardcover, under dust-jacket grand In-8 1 vol. - 290 pages
revised edition, 1st was 1958 Contents, Chapitres : Preface, Contents, Authors, ix, Text, 281 pages - Wilbur Schramm: The challenge to communication research - Malcolm S. MacLean : Research planning - Percy H. Tannenbaum : Experimental method in communication research - Roy E. Carter : Field methods in communication research - John E. Alman and David M. White : Statistical methods in communication research - Wayne A. Danielson : Content analysis in communication research - Paul J. Deutschmann : Measurement in communication research - Bruce H. Wesley : Scientific method and communication research - Index the top of the jacket is lightly torn, without missings, otherwise near fine copy, inside is clean
