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‎BOVEE C. L., THILL J. V., DOVEL G. P., BURK WOOD M‎

Reference : RO60106298

(1995)

ISBN : 007006847X

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‎ADVERTISING EXCELLENCE‎

‎McGraw-Hill. 1995. In-4. Relié. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 561 + env. 100 pages. Illustré de nombreux dessins et de nombreuses photos en couleur dans le texte.. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon‎

‎The foundations of advertising. The advertiser-agency partnership. The advertising environment. Audience analysis and buyer behavior... Classification Dewey : 420-Langue anglaise. Anglo-saxon‎

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